echnical SEO audits are crucial for ensuring that your website is crawlable, indexable, fast, and optimized for search engines. Here are some of the most effective tools used by professionals for technical SEO audits:
Crawling & Site Audit Tools
These simulate how search engines crawl your website and identify technical issues:
- Screaming Frog SEO Spider
- Desktop tool for in-depth crawling
- Detects broken links, duplicate content, redirect chains, etc.
- Desktop tool for in-depth crawling
- Sitebulb
- Visual site audit reports
- Excellent for understanding crawl structure and prioritizing issues
- Visual site audit reports
- Ahrefs Site Audit
- Cloud-based, with scoring and issue categorization
- Great for backlink analysis and on-site health
- Cloud-based, with scoring and issue categorization
- SEMrush Site Audit
- Identifies over 130 technical and SEO issues
- Includes structured data, AMP, and HTTPS checks
- Identifies over 130 technical and SEO issues
- DeepCrawl (now Lumar)
- Enterprise-level crawling with advanced segmentation
- Good for large, complex websites
- Enterprise-level crawling with advanced segmentation
Google Tools
Google’s own tools give insights into how your site is viewed by the search engine:
- Google Search Console
- Crawl errors, indexing issues, Core Web Vitals, mobile usability
- Great for monitoring performance over time
- Crawl errors, indexing issues, Core Web Vitals, mobile usability
- Google PageSpeed Insights
- Analyzes performance on mobile and desktop
- Suggests improvements for Core Web Vitals (LCP, FID, CLS)
- Analyzes performance on mobile and desktop
- Google Mobile-Friendly Test
- Tests responsiveness and mobile usability
- Identifies mobile-specific issues
- Tests responsiveness and mobile usability
- Google Rich Results Test / Schema Validator
- Checks if your structured data is eligible for rich results
- Checks if your structured data is eligible for rich results
Indexing & Visibility
- Bing Webmaster Tools
- Similar to GSC but for Bing
- Includes keyword reporting, crawl control, and security checks
- Similar to GSC but for Bing
- URL Inspection Tools (GSC, Ahrefs, etc.)
- Inspect individual URLs for crawlability and indexing
- Inspect individual URLs for crawlability and indexing
Other Useful Technical Tools
- GTmetrix
- Site speed analysis using Lighthouse & Web Vitals
- Gives actionable performance fixes
- Site speed analysis using Lighthouse & Web Vitals
- Lighthouse (Chrome DevTools)
- Built into Chrome, provides performance, accessibility, and SEO audits
- Built into Chrome, provides performance, accessibility, and SEO audits
- WebPageTest.org
- Advanced performance testing with visual comparison and waterfall charts
- Advanced performance testing with visual comparison and waterfall charts
- Log File Analyzer (by Screaming Frog)
- Analyzes server log files to see how bots interact with your site
- Analyzes server log files to see how bots interact with your site
Bonus: All-in-One SEO Platforms
Moz Pro
Ryte
CognitiveSEO
These platforms combine content, backlinks, and technical audits in one place, but may lack the depth of standalone tools
#TechnicalSEO
#SEOAudit
#SEOTools
#WebsiteAudit
#CrawlOptimization
#IndexingIssues
#PageSpeed
#CoreWebVitals
#SitePerformance
#MobileSEO
#ScreamingFrog
#SEMrush
#Ahrefs
#Sitebulb
#GoogleSearchConsole
#GooglePageSpeed
#DeepCrawl
#GTmetrix
#Lighthouse
#DigitalMarketing
#SEOExperts
#SearchEngineOptimization
#MarketingTools
#OnlineMarketing
#WebOptimization
#ContentMarketing
#WebDevelopment